Credit: Michael Mulkens / stock.adobe.com Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing
Credit: Natalia / stock.adobe.com Marketing for Medium Sized Companies Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the
Credit: Tobias Arhelger / stock.adobe.com Ingenious Marketing Success Stories Times are tough for sugar, with consumers becoming more and more health-conscious. However Haribo, the family-owned
With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found
Credit: theartofpics / stock.adobe.com Ten years ago, the first batch of 250 pairs of TOMS shoes were manufactured – together with the promise to donate a pair of shoes for every pair of TOMS sold.
Credit: chalermphon / stock.adobe.com Marketing Strategy In 2004, Nick Woodman offered his company’s first action camera for home use. Ten years later, the former niche product GoPro has become a hip
Credit: Sundry Photography / stock.adobe.com With the European outdoor clothing market increasingly saturated, companies have to make sure to not only offer a product but a way of life that their
Credit: ThamKC / stock.adobe.com After 70 years of doing business, H&M is hardly a newcomer to the fashion market. Nevertheless, they have managed to establish themselves as a spearhead of the
Credit: magdal3na / stock.adobe.com Marketing Success Pure Gym’s first low cost gym outlets opened in four big UK cities. Their concept just came at the right time to a country affected by the
Credit: wavemovies / stock.adobe.com Stories of Failures & Triumph At the beginning of this decade, international discount plattform Groupon was the start-up of the hour, celebrated by investors and