The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing plan a solid foundation, we recommend that you give due consideration to the following five building components:
- Analysis
- Goals
- Strategy
- Implementation
- Review
1. Strategic Analysis
At the core of the strategic analysis is the existing scenario in which the company, product or service is operating. Key issues that must be dealt with comprehensively are:
- Market analysis: What is the market potential of the product or service?
- Customer.