Guides, Ebooks & Whitepapers

Essentially, inclusive marketing is simply good marketing. As we aim to connect with increasingly diverse target audiences, the concept of inclusive marketing is steadily taking root – and has set...

These trends are essential knowledge for any forward-thinking B2B marketer. Marketing in the B2B space is constantly evolving, and as we head into 2024, staying updated with the latest trends isn’t...

In marketing, the only constant is change. If you’re here, it’s likely because you’re ready to transform the way you approach campaigns and adapt to the ever-evolving landscape of customer needs and...

Saying that 2023 was a challenging year for marketing teams and businesses is like saying nothing. Companies have had to pivot their strategies, adjust their budgets, and think outside the box in...

Creating a marketing campaign takes a bit more than just some creative flair and a catchy slogan. Behind every successful campaign lies a robust strategy, driven by data and measurable outcomes. In a...

What Is MRM Software? Whenever a business considers switching to Marketing Resource Management (MRM) software, they should first understand what they are getting into. MRM software can help...

In this ebook, we address the following topics, among others: Who are the stakeholders in marketing ops What does marketing operations do? How to set up your marketing operations? The secret to an...

In this ebook, you will learn what are the 5 key steps to creating your effective marketing budget: Determine your marketing goals Pick the responsible entity Understand your customers and their...

In this guide, you will learn how to: Estimate the gain of investment Estimate the expected usage period Calculate the risk-adjusted value Calculate the total cost of ownership Calculate the ROI