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Efficient campaign management across multiple brands: Why Lufthansa Group uses MARMIND The Lufthansa Group global marketing organization comprises of approximately 200 people in 50 different...

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In the region of two days’ labor a month. That is the time Groupe Mutuel estimates that it saves on campaign planning with MARMIND. And that is just the beginning. Once budget planning and KPI...

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Which campaign is about to be launched? On which platforms? And what is the budget? The marketing team at Steiermark Tourismus & Standortmarketing GmbH (“Styria Tourism”) were looking to answer these...

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REHAU is a leading developer of polymer-based innovations and solutions in the construction, automotive and industrial sectors. Around 20,000 employees of the independent, family-owned company...

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How can an enterprise with 12,300 employees spread all over the world bring greater clarity and transparency to its marketing? With Marketing Resource Management. After all, future challenges in...

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Typical Office Applications Are Not Suitable for Complex Marketing Processes Instead of continuing to target only large trading partners, Mondi now also focuses on attracting B2B end customers. This...

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Getting more done with fewer resources: When investment management firm Invesco decided to introduce a campaign management tool to make its marketing more transparent for all team members, nobody...

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Around two and a half years ago, Sharp NEC Display Solutions Europe decided to introduce marketing automation. It soon became clear that the complexity in marketing called for a comprehensive...

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