When it comes to corporate budgeting, there aren’t too many ways to approach it. As the budgeting process is fundamental, you have to choose between a top-down or bottom-up budgeting process. Both
No matter how you look at it, budgeting is tricky. When you get it right, you’re an absolute genius. But when you get it wrong, things can get very messy. So how do you avoid the latter? You choose a
Here are more reasons that are in favor of tracking your bottom-up budgeting. ⬇️ Let’s admit it. Budgeting can be an excruciating process. It’s slow. It’s messy. It’s painful. And it’s tedious. But
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses
What makes an outstanding marketer? Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to
When the pandemic was just a whisper in the air, H-E-B, a supermarket chain based in San Antonio, Texas, already had a plan. The company didn’t know how chaotic the situation would, or could, get.
Scenario planning is a technique that was invented in the 1950s to give the US Military an edge over the competition. Because it was the closest thing to predicting the future, private corporations
To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive
From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains