Founded in 1986, the Washington DC burger chain was voted the most popular fast food restaurant in the US for the second consecutive year in 2018. In doing so, the company and their simple menu buck the trend towards luxury burgers as well as healthy eating. Since 2016, their expansion into the Middle East and Europe is in full swing, with 100 new branches opening every year. What are Five Guys doing right?
After 32 years, Five Guys is still a true family business. Jerry Murrell and his now five sons Jim, Matt, Chad, Ben and Tyler, together with co-founder Janie Murrell are the company’s backbone. They are involved.
Marketing for Medium Sized Companies
Fountain pens, pens or rollerball pens may be, in the eyes of many, things of the past, for which there is no more room in the world of smartphones, Alexa and speech recognition technology. But by tripling their turnover over the last ten years, long established pen manufacturer Lamy from Heidelberg, Germany, proves that with innovation and targeted marketing, even a shrinking market can be navigated successfully. What’s Lamy’s secret? We investigated a bit.
Josef Lamy, former export manager for US pen manufacturer Parker, Josef Lamy set up his own company in Heidelberg in 1930..
Ups and downs
With the company nearly 70 years old, Adidas is as robust and successful as ever before. While competitors such as Nike and Under Armour struggled with sales losses in the traditionally competitive US sportswear market, Adidas achieved an annual sales increase of 31%, continued to secure market share at the expense of its competitors, and also exceeded analysts’ expectations in 2018. The company was mostly making losses in the 80s and 90s.
How did they overcome this crisis? And how can we explain Adidas’ current success?
Founded by sports shoe manufacturer Adi Dassler in 1949, the name Adidas became.
With currently around 125 million users (April 2018), Netflix is the undisputed market leader in video streaming. The company was originally founded in 1997 as DVD mail order business and found itself in the throes of a deep crisis in 2011, before it celebrated serial successes with “House of Cards”, “Narcos” and “Stranger Things”, all originally produced by Netflix. If you want to know how to learn from Netflix’ strengths, here a few suggestions…
Stories about ups and downs
Netflix is seen by many as a start-up but the current video streaming market leader was founded as early as 1997, offering.
Marketing Strategy
In 2004, Nick Woodman offered his company’s first action camera for home use. Ten years later, the former niche product GoPro has become a hip accessory for the social media society; the company went public in 2014, with an evaluation of $2.95 B. We take a look at GoPro’s successful marketing strategy, and its questionable future as a media enterprise.
GoPro has become one of the great success stories of user-generated content marketing, by cleverly capitalizing on both the creativity of their customers, and the dynamics of social media. Their success was based, first of all, on their product.
After 70 years of doing business, H&M is hardly a newcomer to the fashion market. Nevertheless, they have managed to establish themselves as a spearhead of the industry. H&M is not only an anchor provider of new trends at a low price, so-called fast fashion; the fashion label from Sweden also aims at being a pioneer in sustainable, fair clothing. For us, this is reason enough to have a closer look at H&M’s current marketing strategy.
Despite decades of rampant competition, H&M has managed to keep its fashion brand relevant and popular. Good quality for low prices – a creed that has made the Swedish textile behemoth a symbol.
Marketing Success
Pure Gym’s first low cost gym outlets opened in four big UK cities. Their concept just came at the right time to a country affected by the financial crisis: 24/7 access, modern machines, skeleton staff and, instead of a membership, flexible monthly fees. Seven years later, Pure Gym is the UK’s biggest fitness chain with 160+ studios, having taken over its biggest competitor LA Fitness in 2015. Let’s have a closer look at how Pure Gym came to success.
Within only a few years, Pure Gym caused a stir in the UK’s already dynamic fitness industry. Established by serial entrepreneur Peter Roberts and,.