Martech — it’s inescapable. See the ads on your YouTube pre-rolls, read about it on your LinkedIn feed, and of course, use and think about it daily at work. As Scott Brinker put it at our recent webinar Building the Ultimate Martech Stack for 2022 — “It’s all martech all the time.” But in a landscape that consists of over 8000 tools, should that really come as a surprise?Today, we’re taking the time to assess where we’re at in the current scope of things, consider what challenges we have to face, and hopefully give a few pointers on what lies ahead. But, before that…
Too much of a good thing?
Martech wasn’t always the beast it is.
Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under the weight of having a poorly integrated set of marketing tools and not even realize it.
If you’ve spent no time on your martech stack until now, and have no clue what all the hype is about, then this article is for you. By the end, you’ll understand why so many companies invest their valuable resources into building their martech stacks and why it might be a good idea for you to do the same. However, there’s one question we should answer before that.
Marketing’s a cruel mistress. It doesn’t wait around for anyone, so as marketers, we have no choice but to keep up, lest we get left in the dust. Unfortunately, that’s easier said than done.
It’s one thing to keep up with all the latest and greatest marketing techniques, but add to that the estimated 5000 – 8000 martech tools available on the market, and you’re facing quite the information overload. As Scott Brinker of Hubspot and ChiefMartec fame said in our webinar on Building the Ultimate Martech Stack in 2022: “For marketers right now, this is both the best of times and the worst of times.”
The good news is, you don’t have to use or even know all of.
Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too?
Marketing Resource Management software gives you precisely these features – and more.
But the individual MRM providers can differ significantly. So how do you know which software is right for your business?
We have compared two of the most popular Marketing Resource Management platforms – BrandMaker and MARMIND – to provide you with an overview. We also show you which general aspects to take into account when.
Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article on MRM systems, are here to help square the circle. In this article, we will give you an idea of how MARMIND® not only helps organize your marketing in a centralized way, but also of how to transparently manage it in everyday life, and the.